'Aiiku-fish' refers to a lovingly raised fish in the Ehime Prefecture. - We carefully raise each fish as if it was our own child.

愛育フィッシュロゴ

"Aiiku-fish" refers to a lovingly raised fish in the Ehime Prefecture.
Our bountiful seas make it possible to achieve the highest yields in Japan and we carefully raise each fish as if it was our own child.
We refer to them not as farm-raised fish, but as our beloved Aiiku-fish.

愛育フィッシュは愛情こめて愛媛で育った魚です。/愛媛イメージアップキャラクター「みきゃん」